January 14

Importance of SEO Rankings in the Ecommerce Industry

A lot of people who own an eCommerce site are constantly asking, “What is SEO?” And there’s a good reason for that—not just because it’s the way to make your site visible on search engines but because it’s also one of the best ways to make sales. Search engine optimization, or SEO, is the process of arranging your website so that it gets top rankings when an online user types a search query. Optimized articles, videos, and other elements are combined so that no stone is left unturned and your business shows up at the top of search results for every keyword related to your product or service. The eCommerce industry is booming. In fact, it is predicted that this market will grow by more than 16% over the next couple of years. E-commerce has become so popular because it allows customers to easily go shopping from the comfort of their homes. As eCommerce sites become more popular, there is a corresponding rise in demand for SEO. This is because every day, more businesses are being added to eCommerce sites.

Optimized eCommerce site architecture

E-commerce site architecture is a critical part of any eCommerce SEO strategy. It helps organize the content on your website and communicate the hierarchy of your pages. This means it’s important to include internal links to make your site more efficient. Search engines use these links to determine which pages are most relevant and popular. If you have a lot of product pages on your site, you may want to consider reducing them by creating a streamlined homepage.

Your eCommerce site architecture should also incorporate short-tail and long-tail keywords. You can do this with your meta title, meta description, H1 tag, and body content. For example, you can include the target keyword in your H1 tag, and in your meta description.

The site architecture of a good eCommerce site is like a blueprint for the organization of the website. It’s a visual “you are here” indicator, which helps reinforce the site’s hierarchy. In addition, it’s a way for customers to return to a category page or a parent category page.

Other key elements of the eCommerce site architecture are the site navigation and the breadcrumbs. Breadcrumbs help provide deeper context about the hierarchy of your website, while a navigational tool makes it easier to find a specific page. By building the right structure and optimizing each aspect, you can boost your rankings in search results.

Optimized on-page SEO

Optimizing your on-page SEO in the eCommerce industry can make a big difference in the amount of traffic you get and the amount of revenue you can generate. The key is to know the right tools and strategies to ensure you are getting the results you want. Below are some of the best ways to boost your site’s SEO:

Keywords: You should always include keywords in your content. These are the words that users enter into the search engine to find the product they’re looking for. Make sure your site includes plenty of these keywords, especially on the home page. A good way to do this is to use your keyword research tool to identify the most relevant terms for your business.

User experience: You should also make your site easy to navigate and search. Especially if you are selling products on a larger scale, your site should have a flat architecture to allow the search engine to crawl easily. Also, you should consider the structure of your website as it will affect how your search engine rankings are affected.

Backlinks: Obtaining backlinks from relevant sites can improve your online store’s ranking position. This is a strong signal to the search engine that you are an authority on a specific topic. One of the most effective ways to create backlinks is to write a guest post on a niche blog.

4 Steps to Learning About SEO for eCommerce Sites

The first step to learning about SEO for eCommerce sites is figuring out what your business does. Once you know the type of business you have, you can then start looking into SEO strategies that will work best for your company. The next step is to figure out how your products or services tie back into the keywords that people are searching for. Be sure to research keywords related to your products or services and use them in order to add more content to your site. It’s important not only to include content but to actually make it appealing so that you gain an audience with these keyword phrases.

In order to make sure that the content on your website is optimized, be sure to have a blog on which you publish regular articles that focus on these areas of content mentioned earlier. Additionally, if you want more traffic from search engines like Google, consider using social media platforms like Facebook and Twitter, as well as other forms of digital marketing, for increased visibility. SEO rankings are crucial for any eCommerce site in today’s market.

3 Importance of Content Marketing in SEO

Content marketing is the use of engaging text, images, and videos to reach consumers through platforms like social media. Content marketing is one of the most important aspects of SEO because it can drive more traffic to your website. With content marketing, you can reach a wider audience than ever before by creating engaging posts that target specific keywords and demographic groups.

It’s imperative that eCommerce businesses not only focus on their own websites but also on the content they create for their customers. If a shopper has trouble finding products relevant to them, they may not return to your site again. In order to overcome this issue and ensure that shoppers have a pleasant experience when shopping online, you need to focus on both content marketing and SEO.

November 5

How to Run a Giveaway

If you’re not using social media yet, you can automate reminders to post on social media or send out emails before your contest closes. You can also get influencers or bloggers to share the news about the promotion so that it’s more visible to a wider audience and generate more entries.


Giveaways are a great way to increase brand awareness and increase your followers. You can run a contest every week where people who follow you can enter to win products or services. You can also post reminders on your social media pages and email subscribers to remind them to enter. Remember to give each person a fair chance to win. People don’t like contests that are rigged and aren’t fair.

Contests can be conducted with criteria or through random selection. There are free and paid tools to help you run your contests, including SweepWidget and RafflePress. You can also view TikTok videos of real-world contests to get an idea of how they work.

High-authority brands

Giveaways can be a great way to build brand awareness and encourage users to check out your product. They are also a great way to attract new customers. You can offer an entry for tagging friends, mentioning your brand, or doing any number of other activities.

Prizes can be anything that’s related to your product. For instance, if you’re an SEO service, you can offer a free month’s worth of SEO articles to the winner. This can increase the number of entries in your contest. Additionally, you can offer product bundles, which will attract a larger group of consumers.


There are several ways to get your audience involved in a contest. One of the easiest ways is by offering a prize to the winner. The prize can be any product or gift card. Just make sure that you outline all rules ahead of time. Also, you should always do your legal research before launching a giveaway.

You can also partner with brands to increase the prize pool. Not only will it allow you to promote their products, but it will also help you increase your reach. You can partner with different companies that will feature your products on their Instagram pages. The prizes can be in the form of gift cards, free services, VIP experiences, or shoutouts. There are many ways to promote a giveaway on Instagram. But make sure you follow all the legal guidelines of your country.


The first thing you need to do is come up with a goal for your Twitter giveaway. This will help you determine the type of content you need to run. You also want to be sure to choose a prize that will be valuable to your target audience. This doesn’t necessarily mean something that costs a lot, but it has to be something that your audience will be interested in.

The second step is to create a landing page for the contest. A landing page can be used to promote the contest, and you can link to it from your Twitter bio or tweet. If you don’t have time to build a landing page from scratch, you can use ShortStack to build a landing page quickly.


If you want to promote your products on Pinterest, run a weekly giveaway. Use a site like RafflePress to allow multiple entries. This will ensure that your contest is well-attended. You can also track the contest’s results with board analytics. To win, pin in-stock best sellers, use great Pinterest-sized images, and use buyable pins.

Pinterest is full of active users who curate and share ideas. The more content they find on the site, the more likely they are to share it. A contest is a great opportunity to get people to share your content, and it can also boost word-of-mouth referrals for your brand.

October 23

5 Ways to Deliver Social Proof on Your Sales Page

Social proof can be delivered in several different ways, from customer testimonials to case studies to brand logos and influencer endorsements. These elements can help you improve sales and improve your conversion rate. You can add them to your sales page as a way to show your audience how happy your customers are with your products or services.

Customer testimonials

A customer testimonial is one of the most powerful types of social proof that you can include on your sales page. It will build trust and a sense of community between your customers and your brand. It is also a great way to boost brand awareness as new buyers will feel more confident about the product or service they’re considering. You can include customer testimonials of any kind, including star-based ratings and full-blown case studies.

There are many different types of customer testimonials, and you should be sure to select the one that works best for your product or service. When choosing a customer testimonial, make sure to keep the tone and content in mind. Your audience will respond best to stories about their experiences with your product, so make sure to use real-life examples.

Customer testimonials can also be an excellent way to increase conversion rates. One study shows that testimonials help boost conversions by as much as 34%. For example, Barbasol’s testimonials are designed to inspire new consumers to buy the product. Positive comments act as social proof, as they confirm that the product is of high quality. In addition, these reviews show that the customer journey was satisfying for the clients.

Case studies

Case studies are a powerful way to demonstrate the credibility of your business. You can use them on any e-commerce page to persuade shoppers to make a purchase. The best case studies will contain data that relates to the product or service on sale. The more relevant the data, the more likely it will prompt a purchase. You can even include real-time numbers to create a sense of urgency.

Beautiful student looking for a book

A case study can also be used to show how a particular product or service solved a specific customer problem. This type of social proof is best accompanied by an authentic quote from a real customer. You can also use social media to gather positive social proof from other customers. You can ask them to write testimonials or share product reviews. This will show current customers love your product or service.

Social proof helps people build trust in brands. Customers are more likely to make a purchase when they see that other people have already experienced the product or service in question. Social proof also makes it easier for a brand to build a positive reputation online, which is important in securing customer loyalty.

Brand logos

A brand logo is an effective way to provide social proof on your sales page. It can be as simple as displaying a logo from a well-known company, or as complex as showcasing the logo of an industry leader. Including a brand logo will build confidence among prospects. In one experiment, Quicksprout removed a section of its website with its partners’ logos and found that conversions fell by 10%.

Social Proof can also help your website rank higher in organic search. For example, a website that uses product reviews and backlinks will likely receive more conversions and a higher customer lifetime value than a website that does not use social proof. It can also draw new customers to your site and influence purchasing decisions. This can help your sales page convert more effectively. Here are 11 examples of how brands have used brand logos to increase trust on their sales pages.

Another great way to add social proof is to include recent sales notifications. This allows visitors to see the recent purchases made by other users. It can be presented as a popup in the corner of the screen or as a carousel on product pages. The popups populate when a user buys, adds to their cart, or subscribes. The notifications can be timed to appear on a regular basis or at specific times. They can even be clickable so that visitors can easily navigate to the product page.

Influencer endorsements

Social proof is the process of convincing people to buy a product or service based on a social media post, a celebrity endorsement or the opinion of other people who have used it. This kind of proof increases visibility and catches the attention of new users. It creates a snowball effect and can lead to a higher conversion rate. You can also incorporate social proof into your email campaigns. With a growing list of subscribers, social proof can be very persuasive for your business.

One way to increase social proof is to offer incentives to encourage your customers to write reviews. For example, a company with hundreds of positive reviews will be more attractive to new customers than one with only a few. However, this tactic might backfire if your product is not of good quality. It might even cause your business to collapse because of negative feedback.

Another way to boost social proof on your sales page is to feature testimonials from existing customers. These can be short quotes or images, and they can be positioned below your form. For a more personal touch, you can also include a photo of the happy customer. In addition, include his or her name, company, and job title. Then, you can link to their full testimonial of Sam to increase credibility.

June 5

eXp Realty now has over 70,000 real estate agents worldwide.

Fastest-growing real estate

eXp Realty, the world’s fastest-growing real estate brokerage and the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), announced today that it has surpassed 70,000 agents worldwide, a 69 percent increase from 41,313 agents at the start of 2021. The achievement comes after a record third quarter in 2021, when revenue grew 97 percent to $1.1 billion and gross profit grew 70 percent to $79.5 million, compared to the same quarter in 2020.

Innovation Estate

Our agent-centric approach and continual innovation have allowed us to continue adding real estate professionals to the eXp Realty platform in greater numbers every year,” said Glenn Sanford, eXp World Holdings’ Founder, Chairman, and CEO. “As the world’s fastest-growing real estate brokerage, we’ll look to improve the agent value proposition in order to maintain our eXponential growth in the future.

Puerto Rico, Brazil, Italy, Hong Kong, Colombia, Spain, Israel, Panama, and Germany are among the nine new foreign locations eXp Realty will open in 2021. eXp also launched SUCCESS® Loan, LLC, a residential lending joint venture with Kind Lending, LLC, as well as the eXp Innovation Hub, a collaborative space to develop services and capabilities that benefit eXp Realty agents on a daily basis. Because of the company’s intensive focus on the agent experience, eXp concluded the third quarter of 2021 with a global Net Promoter Score of 69, a measure of agent satisfaction.

The holding corporation for eXp Realty®, Virbela, and SUCCESS® Enterprises is eXp World Holdings, Inc. (Nasdaq: EXPI).

With over 70,000 agents throughout the United States, Canada, the United Kingdom, Australia, South Africa, India, Mexico, Portugal, France, Puerto Rico, Brazil, Italy, Hong Kong, Colombia, Spain, Israel, Panama, and Germany, eXp Realty is the world’s fastest-growing real estate organization. eXp World Holdings, as a publicly traded corporation, offers real estate professionals the unique opportunity to earn stock rewards for meeting production objectives and contributing to overall company growth.


eXp World Holdings and its subsidiaries provide a full range of brokerage and real estate technology services, including an innovative residential and commercial brokerage model, professional services, collaboration tools, and personal development opportunities. Virbela, an immersive 3D platform that is intensely social and collaborative, powers the cloud-based brokerage, allowing agents to be more engaged and productive. SUCCESS Enterprises, a renowned personal and professional development brand, and journal, was founded in 1897 and is anchored by SUCCESS magazine and its affiliated media platforms.

Sources: GlobeNewswire